Salling Group assigned the very brightest talent from its teams so the project could quickly gather momentum. But it knew that to tackle the many key elements of a home delivery program at this speed, it would have to get some outside help. The company opened its doors to a number of strategic partners, adopting an approach that would involve integrated teams and an “as one” mentality. One such partner was Westernacher Consulting.
“In getting ready for home delivery, we have used a lot of our internal team members in IT throughout the company. But with our expectations of going to market so fast, we have been partnering up with some strong supplier partners that have been able to support us in this journey,” explains Thor Jørgensen, Executive Vice President, Digital & E-commerce, Salling Group.
Westernacher is a technology consultancy specializing in the SAP stack. The foundation of successful digital commerce is reliable back-end operations and Salling Group had a long-established, SAP-based system which Westernacher helped optimize for grocery home delivery, working on order fulfilment and internal process optimizations around its new “dark store” – a conventional supermarket in stock but with an optimized layout to fulfil online orders.
“Salling Group today is already an extensive SAP user. For this dark store engagement, we basically divide things and processes into two main objectives: the logistics part and the distribution part,” says Tom Rune Bjørnstad, SAP Senior Consultant, Westernacher Consulting. “The existing SAP ECC platform and existing Extended Warehouse Management platform in addition to SAP Transportation Management. These three systems together consist of being the SAP Supply Chain Execution platform, handling the order management, transportation planning and the warehouse fulfilment process.”
Benjamin Dewilde, CEO at Westernacher Consulting
In Kronborg’s view, through this cutting-edge work Salling Group has proven itself as a modern retailer fit for the future. One of the organization’s core values is to stay competitive and “to win in all areas of the business, seize opportunities and resiliently overcome challenges together”. Salling has demonstrated those qualities in abundance throughout this program – and wants to continue to do so in the future, with technology at the forefront.