Customer reference

Wrapping up long-term planning.

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Amcor Specialty Cartons
Key expertise
Year of the project
Global Business Group, with presence in 17 countries world-wide

Amcor Specialty Cartons were seeking to transform their demand planning and forecasting processes. They used to focus primarily on short-term monthly planning, with a lack of mid to long-term forecasting. In addition to misalignments in the data source used by the different functions like sales, finance and supply chain, the process was completely manual and took up a lot of time to put together. Having partnered with Westernacher Consulting, Amcor Specialty Cartons have been able to improve their planning capabilities, and can now do mid to long-term demand planning, increasing transparency at a global level.

With 20 manufacturing sites in 17 countries Amcor Specialty Cartons (ASC), a division of Amcor, is the only specialty carton manufacturer with global capabilities. They help leading companies differentiate their products and increase sales through premium-look cartons.  ASC primarily serve customers in the tobacco industry. Specialty Cartons use converting and printing processes to ensure folding carton packaging meets quality and regulatory requirements, helps to retain brand equity at the point-of-sale and beyond, and provides critical product information to end users. In addition, ASC also serve selective customers in non-tobacco segments.


  • A platform to map current and future products
  • One integrated planning tool for the entire process
  • Ability to integrate data from multiple sources
  • Forecast calculation and bringing transparency to the different functions within the organization
  • Ability to do scenario planning
  • Allow quick data input and consolidation
  • Able to bring in sale forecast into financial forecast and do cash flow analysis


  • Mid to long-term demand planning
  • Transparency across different functions
  • All data under one platform—IBP
  • Improvement of planning capabilities


  • New planning structure, with new hierarchies for products, customers and resources
  • Ability to plan at an aggregated level and allow for a more detailed level planning
  • Agile implementation allowing control of risk through continuous improvements
  • Automated sales forecast planning and financial forecast planning
  • Very successful global rollout

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