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In the past, stores were the place where you go to check out a product, try it on and purchase it. It was the place to be informed, to get inspired, to find new ideas, and to hunt for the best deals. The Internet has changed all of this. For example, pricing pressures have led to retailers hiring store associates with little or no product knowledge. Lean initiatives created smaller store sizes with less inventory and/or selection. While, in the real world, business was getting tougher, the Internet seized the opportunity and offered solutions that closed the information gap, the service gap, and the availability gap.
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