10 Re-targeting
Re-targeting or Re-marketing services are used to display interest-based advertising when users visit other websites after they have visited these websites. Tracking of the advert is recorded and evaluated for billing purposes, among other things.
The legitimate interest on the part of Westernacher in targeted advertising is the legal basis for the data processing, Article 6 paragraph 1F GDPR.
Custom Audiences by Facebook Inc.
The Re-marketing function “Custom Audiences” by Facebook Inc. is used on the websites covered by this privacy policy. This function is used to present users who visit this website with interest-based advertising when they visit Facebook. In order to do this, Re-marketing tags in the form of individual pixels are implemented on our website that link to Facebook servers. Facebook receives information about your visit to the website in this way.
Further information on the collection and use of the data by Facebook and about your rights and the options in terms of protecting your privacy can be found in the Facebook data policy on https://www.facebook.com/ about/privacy/. Alternatively, you can deactivate the Re-marketing function “Custom Audiences” on https://www.facebook.com/settings/?tab=ads#_=_. You have to be logged in to Facebook to do this.
Conversion tracking by the company LinkedIn Corp.
The “Conversion Tracking” function by LinkedIn Corp. is also used. This function is used to present users who visit this website with interest-based advertising when they visit LinkedIn. In order to do this, remarketing tags in the form of individual pixels are implemented on our website that link to LinkedIn servers. LinkedIn receives information about your visit to the website in this way.
Further information on the collection and use of your data by LinkedIn is available on https://www.linkedin. com/legal/conversion-tracking. Your options in terms of protecting your data and refusing related services can be found on https://www.linkedin.com/help/linkedin/answer/62931?lang=en.
Information on data transfer to the USA by Hubspot
By accepting the respective purposes and providers, you consent at the same time pursuant to Article 49 (1) (a) of GDPR that your data may be processed in the USA. The USA is assessed by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly also without any legal remedy.