Privacy

Data privacy policy.

The operator of this website (https://www.westernacher.com) is the responsible authority for the use of personal data when using this website. We protect your privacy and base our activities on the data protection requirements. With this privacy policy we wish to inform you which of your data are processed when you visit our website and what we use them for.

Westernacher Consulting GmbH
Marlene-Dietrich-Platz 5
69126 Heidelberg, Germany
T +49 6221 187 62 – 0
F +49 6221 187 62 – 11
info@westernacher.com

1 Data protection officer

You can contact our data protection officer on the following email address for information:

Mathias Sawatzki-Vogel
Westernacher Consulting GmbH
Marlene-Dietrich-Platz 5
69126 Heidelberg, Germany
DataPrivacy@westernacher.com

2 Scope

This privacy policy applies to all domains of Westernacher Consulting GmbH. This includes www.westernacher.com, www.westernacher.com/de, www.westernacher.com/zh.

3 Sending of data to third parties (outside the EU)

As part of the use of the website it may be necessary to forward your personal data to countries outside of the EU. This occurs exclusively in compliance with the measures to ensure a suitable level of data protection set out in Article 44 et seqq. GDPR. Where no resolution on suitability has been passed by the Commission on the country in which the recipient is established, standard contractual clauses are used. You can find more information in the contact details under 1 and 2.

4 Transfer security

When data is transferred, this website has what is known as the SSL security system (Secure Socket Layer) preset along with 128-bit encryption to protect the data against accidental or intentional manipulation, loss, destruction or access by unauthorised parties. The security measures are continuously adapted to technological developments. You can determine that data are being sent in an encrypted manner from the closed image of a key or lock symbol in the lower status bar of your browser.

5 Your rights

As a data subject, you have the following rights with respect to us:

Information

You can request information about the data we have stored relating to you at any time via the contact details for Westernacher Consulting GmbH or the data protection officer listed above.

Correction, restriction and deletion

You also have the right to request the correction of inaccurate data or where there are legal requirements for this to request the restriction or deletion of your data.

Objection

You can object to the use of your data for purposes of direct advertising or market research informally at any time.
You can also revoke consent you have granted on this website informally via the contact details given above or the links intended for this on this website or in emails that are based on your consent.

You can revoke consent for the use of web analysis tools, tracking services, re-targeting services and generally the recording of your usage data via the links relating to this for the services in this privacy policy.
You can revoke consent for the storage of your data when you use communication forms on this website informally via the contact details given above. In this case, Westernacher will cease to process your data unless there are compelling legitimate reasons that outweigh the interests of the person revoking consent for further storage or the processing is used to pursue legal claims.

Data portability

On request, we will send you the data we have stored relating to you in a structured, commonly-used and machine-readable format that you can use for further processing.
Please send any such requests to the address given in the imprint stating “data protection” or to the email address dataprivacy@westernacher.com. Any transfer of data requires you to provide unequivocal evidence that you are the data subject and can only be sent to the address you have previously set in your data.

Right to lodge a complaint

You also have the right to lodge a complaint with the data protection supervisory authorities competent for you or for Westernacher Consulting GmbH. The competent supervisory authority for Westernacher Consulting GmbH is

The State Officer for Data Protection, Baden-Württemberg
Prof. Dr. Tobias Keber
PO box 10 29 32
70025 Stuttgart
T +49 (0) 7 11/61 55 41 – 0
F +49 (0) 7 11/61 55 41 – 15
poststelle@lfd.bwl.de
http://www.baden-wuerttemberg.datenschutz.de

If you have any questions or complaints about data protection you can also contact our data protection officer at any time on the contact details given above.

6 Application

If you wish to apply for a job with us, the application tool of the provider JazzHR is provided for you on our website. Westernacher is responsible for the collection of usage data on the use of the portal. The application data you send are recorded by JazzHR on our behalf and only provided to selected employees internally. The processing of your data is carried out in collaboration with the United States of America, along with other countries. The transfer of the information provided by you on the web form is via a secure TLS connection.

Data that are essential for your application to be accepted are marked with an asterisk.
All of the documents you send will be deleted no later than six months after completion of the application process if we do not conclude an employment contract with you.
If we are interested in storing your documents (for example for consideration in a subsequent recruitment process), you will be asked in advance for your consent unless you already granted this in your application form. In this case your data will then be stored for a further six months. A message will be sent before your data are deleted so you have the option of consenting to further storage. If your application is not for a specific role and is not part of a specific recruitment process (talent pool), we will store your data for two years.

7 External links

These websites contain links to external websites not operated by Westernacher. The contact for this (“responsible authority”) is the respective provider. The respective provider’s privacy policy applies to the use and processing of your data. You can identify websites of this kind from the marking “external”.

8 Collection of usage data when you visit this website

A series of information about you as a user is recorded when you use any website which, at least in theory can be attributed to a specified user via the IP address, the specific user settings, the cookies or other possible methods of identification. These data are used for technical purposes to display the site and to optimize the site by means of the statistical recording of user behavior, but they can also be used to display information that has already been entered or entries that have already been made in the event that the process is aborted. The usage data that are collected on this website and the further services that are used on this website are shown below.

Where third party services are used, revocation of consent is enabled in the description of the individual services offered by third party providers.

Sending of browser data and settings

If the website is used purely for information purposes, in other words if you do not register or send information in any other way, we only collect the personal data that your browser sends to our server. If you want to look at our website, we collect the following data that are technically necessary for us to display our website for you and to ensure stability and security. The legal basis for this processing is Article 6 paragraph 1F GDPR (legitimate interest):

– IP address
– Date and time of query
– Content of the request (specific web page)
– Access status/https or http status code, error codes – The quantity of any data transferred
– Website from which the request came
– Browser used
– Operating system
– Language and version of the browser software
– Cookies/Flash cookies
– Referrer
– Additional technical parameters e.g.
– JavaScript support
– Number and type of plug-ins installed
– Size of the browser window
– Screen resolution
– Languages supported
– Fonts installed

The data mentioned above are deleted after 30 days and are not evaluated with reference to a person.

Do not track

You can refuse the tracking of your visits to websites using what is known as the “do not track” setting. This setting is offered by a range of browsers. If you have activated the “do not track” option, your visits cannot be tracked:

– Firefox https://support.mozilla.org/en-US/kb/how-do-i-turn-do-not-track-feature
– Microsoft https://support.microsoft.com/de-de/products/internet-explorer#
– Chrome https://support.google.com/chrome/answer/114836?hl=en&ref_topic=3421433
– Safari https://help.apple.com/safari/mac/9.0/#/sfri40732
– Opera http://help.opera.com/Windows/12.10/en/notrack.html

Cookies placed by the website provider

Information on the website usage is also collected when you use the website through what are known as browser cookies. These are text files that are stored on your data carriers and store certain settings and data on the exchange with the website via your browser. The cookies used regularly contain the domain names, information on the age of the cookies and an identifier. Your device can be recognized so settings you have previously adjusted will be available immediately. Cookies known as session cookies help to recognize users again when they visit the website.
The cookie ID is not combined with your personal data such as name, email address or IP address. If you do not want cookies to be used on this website, you can adjust your browser to ensure that storage of the cookie is not accepted. The legal basis of this data processing is Article 6 paragraph 1F GDPR, legitimate interest in providing cookie-based functions during use of the website.

9 Usage and web analysis services

Usage and web analysis services (tracking services) are generally used to measure the reach of the website and improve the website content using a statistical evaluation of user behavior. The services used record the pages from which visits originate and the content that is accessed, among other things.

Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This function is mainly used to differentiate whether an input is made by an actual person or whether it is misused by mechanical and automated processing. The service includes the dispatch of the IP address and browser data to Google required for technical provision within the scope of the input check and is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our justified interest in establishing the personal declaration on the Internet and avoiding misuse and spam. Google LLC, headquartered in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. Further information on Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

Content Delivery Networks (CDN)

Our website uses Content Delivery Networks (CDN). CDN shortens the loading time of common Java-Script libraries and fonts. The use of CDN is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. Since the retrieval takes place via your browser, your IP address is transmitted among other things. The providers operate servers in the EU, but it cannot be ruled out that your browser may also access servers outside the EU. You can install a JavaScript blocker in your browser to prevent the execution of JavaScript as a whole.

– CDN Service Provider, Cloudflare

10 Re-targeting

Re-targeting or Re-marketing services are used to display interest-based advertising when users visit other websites after they have visited these websites. Tracking of the advert is recorded and evaluated for billing purposes, among other things.
The legitimate interest on the part of Westernacher in targeted advertising is the legal basis for the data processing, Article 6 paragraph 1F GDPR.

Custom Audiences by Facebook Inc.

The Re-marketing function “Custom Audiences” by Facebook Inc. is used on the websites covered by this privacy policy. This function is used to present users who visit this website with interest-based advertising when they visit Facebook. In order to do this, Re-marketing tags in the form of individual pixels are implemented on our website that link to Facebook servers. Facebook receives information about your visit to the website in this way.

Further information on the collection and use of the data by Facebook and about your rights and the options in terms of protecting your privacy can be found in the Facebook data policy on https://www.facebook.com/ about/privacy/. Alternatively, you can deactivate the Re-marketing function “Custom Audiences” on https://www.facebook.com/settings/?tab=ads#_=_. You have to be logged in to Facebook to do this.

Conversion tracking by the company LinkedIn Corp.

The “Conversion Tracking” function by LinkedIn Corp. is also used. This function is used to present users who visit this website with interest-based advertising when they visit LinkedIn. In order to do this, remarketing tags in the form of individual pixels are implemented on our website that link to LinkedIn servers. LinkedIn receives information about your visit to the website in this way.

Further information on the collection and use of your data by LinkedIn is available on https://www.linkedin. com/legal/conversion-tracking. Your options in terms of protecting your data and refusing related services can be found on https://www.linkedin.com/help/linkedin/answer/62931?lang=en.

Information on data transfer to the USA by Hubspot

By accepting the respective purposes and providers, you consent at the same time pursuant to Article 49 (1) (a) of GDPR that your data may be processed in the USA. The USA is assessed by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly also without any legal remedy.

11 Data collection when you interact on the website



If you use the following services that are available on our website, the personal data you enter will be stored and processed for the purposes indicated in each case, for example during registration, a survey or the conclusion of a contract.


Contact form


You can use the contact form on the website to contact us. Your name including a form of address (optional), a valid email address, your affiliation to the company and the content of your message are collected so your query can be processed. The data you enter are sent via a secure TLS connection.
The information sent are forwarded to the area responsible for your concern and only used to process your query. Your data are deleted as soon as your query has been processed unless storage of these data is offered for reasons of traceability, customer service or legal retention periods.


If your request relates to other sites within our company, your data will be passed on.
You can revoke consent for the storage of your data informally via the contact details given above. In this case, we will cease to process your data unless there are reasons that outweigh the interests of the person revoking consent for further storage or the processing is used to pursue legal claims.


Newsletter


If you want to receive the newsletter offered by this website, you will need to provide a valid email address. We will only use the data provided to us during registration to send the desired newsletter to you at regular intervals. What is known as the double opt-in process is used to prevent unauthorized parties signing up to a newsletter, in other words the newsletter is only sent after you have confirmed that you want to sign up for the newsletter by clicking the link sent to your email address.


Each newsletter that is sent will include the option to change your personal information or unsubscribe from the newsletter at the click of a mouse. Your data will not be passed on to third parties at any time. If our newsletter includes advertisements by affiliated companies, these are exclusively sent by us ourselves.


Webinars


If you enter your email address on https://westernacher-consulting.com/company/webinars/, you can receive information about the webinars offered by Westernacher.
Your email address will be used exclusively to send information about the specific webinar in which you have expressed an interest. Your email address will be deleted six weeks after the information has been sent.


ZoomInfo


If you consent pursuant to Art. 6 I 1 a GDPR, we use the ZoomInfo cookie on our website, provided by ZoomInfo Technologies LLC, 805 Broadway ST STE 900, Vancouver, 98660-3506, WA, USA. Within the meaning of Art. 27 GDPR, ZoomInfo is represented in the EU by VeraSafe Ireland Ltd., Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland. ZoomInfo creates and provides its customers with professional profiles of individuals and company profiles to enable targeted advertising campaigns.
ZoomInfo collects the IP addresses of our website users and may use this information to determine whether you belong to an organization with which we already have a business relationship, or to identify the organization from which isitors are accessing our site, even if no prior relationship exists.


To do this, ZoomInfo states that it uses publicly available information about the organizations that ZoomInfo obtains from the internet by conducting scans. In addition, information is obtained through licensing from other companies, data provided by users of the application, and contributions by ZoomInfo itself through market studies, telephone interviews, and other research conducted by its internal research team. According to ZoomInfo, the data processed may include, for example, a person’s current or former name, company, company phone number, office address, job title, professional experience, memberships in professional associations, educational background, as well as links to recent publications by or about the person.


No direct conclusions are drawn about you personally, nor is your usage behavior or other interactions with our website analyzed. The analyses that we can carry out based on the data provided by ZoomInfo are limited to visitor insights based on the categories “industry”, “revenue”, “number of employees”, and “geographic location”. These insights may be used to initiate targted advertising campaigns or promotional addresses aimed at relevant organizations. However, the focus here is always exclusively on your organization, not on you personally.


If we receive information from ZoomInfo that our website has been accessed by an organization with which we have a business relationship, we may use this as an opportunity to check with our existing contacts to determine whether there are any new or evolving needs for our services. If ZoomInfo provides us with indications of potential interest in our services within an organization we are not yet in contact with, we may use publicly available contact channels to reach out to them in a general manner.ZoomInfo’s provider company has self-certified under the Transatlantic Data Privacy Framework, allowing for an assumption of an adequate level of data protection when data is transferred to the provider in the USA. We have also concluded the necessary data protection agreement with the provider. Further information on the processing of personal data by ZoomInfo can be found at https://www.zoominfo.com/legal/privacy-policy?#eu.
Status: April 15, 2025

Quest

The Future Magazine
presented by Westernacher

Articles

Soctt Stormetta – Blockchain is more than Crypto.

Blockchain. Redefining value in the digital age.

Jim Rogers – Future of Money.

Witnessing Money being reinvented.

Gerd Leonhard – The future of AI, Global Collaboration, New Economic Logic

How do we build “The Good future”?

Leistungen
Inspiration
Verantwortung
Karriere
We
Sprache auswählen

Get in touch with our experts.
Stay informed.

Subscribe to our newsletter and stay informed about our latest insights.
Capabilities
Inspiration
Responsibility
People
We
Choose your language