Customer Reference__________

One foot in the old, one foot in the new.

How McBride moved from SAP APO to SAP IBP across its European operations – country by country, without disruption.

Customer

McBride

Industry

Life Sciences & FMCG – Home Personal Care – Cleaning Preparations

Key technologies

Go-live

November 2026

Country

United
Kingdom

“We can all cover each other” – six words from Allan Cawtheray, Demand Manager, Liquids & Group Network IBP Manager at McBride, sum up what the move from SAP APO to SAP IBP was really about. McBride’s planning processes are complex, and they had been running on a legacy system, with manual and duplicated work along the way. SAP IBP gave every demand planner a single, standardised platform, and with it a single way of working.

Allan Cawtheray – Demand Manager, Liquids & Group Network IBP Manager at McBride, explains:

The revolution that we’ve done is we’re standardising the business so that all the demand planners work the same way.

About McBride.

Headquartered in Manchester, McBride is a leading European manufacturer and supplier of private-label and contract-manufactured products for the domestic, household, professional cleaning and hygiene markets. Its 3,400-plus employees produce nearly a billion consumer products across 13 factories, shipping 1.3 million pallets through 12 logistics centres to more than 200 customers worldwide.

1B

Items produced

13

Factories

1.3M

Pallets shipped

12

Logistics centres

>200

Customers

>3,400

Employees

The Challenge – Rolling out without standing still.

Replacing a planning system is hard enough. McBride needed to do it country by country across Europe, starting with a UK pilot, while continuing to run its existing systems, planning tools and ERP alongside the new solution.

Dr Russell Sadd – Planning Practice Director UK&I at Westernacher Consulting, says:

Whilst we were there for their UK pilot, we needed to find a way for them to be able to roll out country after country across Europe, still with one foot in their old systems and their existing planning tools and their existing ERP, and one foot in the new. And to make it seamless and easy.

For Aniket Umredkar, Principal Consultant Supply Chain Planning at Westernacher, one of the project’s most valuable outcomes was exactly that continuity: McBride’s day-to-day planning processes were successfully replicated from SAP APO in SAP IBP.

What changed.

Less manual work

The system now takes over time-consuming tasks.

Less duplication

Streamlined, standardised processes mean tasks are no longer repeated.

Better forecasts

Stronger statistical forecasting and improved forecast accuracy.

Room to grow

A scalable foundation for McBride’s future ambitions.

“By far the best”

For McBride, the people mattered as much as the platform.

Allan Cawtheray – Demand Manager, Liquids & Group Network IBP Manager at McBride, says:

I’ve been involved in a few different projects and I have to say that the Westernacher team are by far the best that I’ve worked with. It’s been a pleasure to work with the Westernacher team.

Customer Success Story with Westernacher Consulting and McBride

Customer Success Story with Westernacher Consulting and McBride

Customer Success Story with Westernacher Consulting and McBride

Customer Success Story with Westernacher Consulting and McBride

Customer Success Story with Westernacher Consulting and McBride

Customer Success Story with Westernacher Consulting and McBride

Customer Success Story with Westernacher Consulting and McBride

About Westernacher Consulting.

Westernacher Consulting is a global SAP specialist with over 30 years of experience in digital transformation. With locations in Europe, Asia, and North America, Westernacher supports companies in implementing SAP S/4HANA, SAP Cloud solutions, and industry-specific ERP projects.

Westernacher competencies:

SAP S/4HANA
Greenfield and Brownfield implementations

SAP Cloud Solutions
(RISE with SAP)

Industry 4.0 and
IoT integration

Change management
and training

Managed services
and support

Building trust through delivery. Creating impact through transformation.
Let's work together.

Want to achieve similar success as McBride? Westernacher Consulting supports you in planning and implementing your SAP transformation.

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More references.

How McBride migrated from SAP APO to SAP IBP across Europe without disruption.

Intas Pharmaceuticals connects global Supply Planning with SAP IBP.

Successful go-live of synchronized planning with SAP IBP and SAP ePP/DS at Bachem.

Norgren implemented S&OP to refine demand planning.

Global packaging leader Amcor Specialty Cartons wrap up long plans with SAP IBP.

How Hirschmann Automotive integrated budget rolling forecast and sales planning.

INEOS Styrolution better equipped to meet global supply with integrated planning.