Webinar
Why ice cream breaks traditional supply chain planning.
April 3, 2026 | 10am (EET) | 60 minutes
Frozen and temperature-controlled supply chains are among the most challenging environments for supply chain planners. Rigid logistics networks, strict shelf-life requirements, and volatile demand patterns often push traditional planning tools to their limits.
In this webinar, we explore a real-world case study that demonstrates how an end-to-end planning approach powered by SAP Integrated Business Planning (SAP IBP) can transform cold chain operations.
Using ice cream as a practical example of a highly constrained frozen product, we show how SAP IBP helps organizations synchronize demand forecasting, supply planning, inventory optimization, and shelf-life management within a single integrated platform.
You will learn how advanced scenario planning, constrained supply algorithms, and real-time visibility enable faster, smarter, and more resilient decision-making across the entire value chain.
Whether you operate in frozen foods, pharmaceuticals, or any temperature-sensitive industry, this session will provide practical insights and proven strategies to elevate your planning capabilities.
This webinar will be conducted in Romanian.
Register.
Key takeaways.
- Discover shelf‑life planning as a competitive advantage
- Improve demand forecasting to reduce waste and stockouts
- Learn how frozen supply chains add unique complexity
Agenda.
- Introduction to cold chain planning
- Limitations of traditional planning approaches
- SAP IBP as the foundation for E2E Advanced Planning
- Case study: Why ice cream breaks traditional planning
- Q & A
Speaker.
Andrei Colonescu
Andrei brings over 15 years of experience in supply chain management and supply chain planning, built on a strong foundation of hands-on operational roles. His career progression spans customer service, supply planning, business analyst, people manager and culminating in his current role as an SAP IBP Solution Architect. This end-to-end exposure enables Andrei to effectively bridge business realities with system design.
SAP IBP Solution Architect, Westernacher Consulting Romania
Thank you for attending the webinar.
