Focus on the customer. Give your team the tools that allow them to concentrate on building relationships with customers and selling instead of analyzing data and updating spreadsheets. SAP Sales Cloud is an AI-powered CRM platform, helping you to deal with everyday tasks, delivering a 360-degree view of the customer, enabling effective preparation and the ability to close a deal, as well as including the process of rewarding the participants. Equip your sales team with a solution which allows them to work more quickly, efficiently and sell more.

Even the best products need servicing. Make it the center of your customer experience. Seamlessly support your customers throughout their entire journey. SAP Service Cloud helps to provide 24/7, direct, omnichannel communication, providing the ability to mix automated responses, human agents, chat bots and community-based help. Meet expectations – keep parties informed with a properly scaled workforce, support agents with thorough knowledge and tools. Boost performance by creating an on-demand service network and leveraging crowdsourcing.

Business is moving to an online world. Customers spend more money on the web. Equip your company with a single platform that is able to run most of your commerce process. SAP Commerce Cloud doesn’t limit markets you work in as it supports a variety of business markets and industry-specific scenarios. Stop worrying about multiple, hard to integrate applications and obtain most features quickly – out of the box or simply by extending. Prepare for comprehensive, highly personalized and targeted content delivered ‘in the moment’. Run an omnichannel, differentiated and personalized commerce experience.

The era of traditional marketing approaches has passed. Today’s customers require more. Deliver personalized, relevant experiences in real-time and understand customer needs. SAP Marketing Cloud uses data rather than just gathering it. By providing a complete customer profile based on data from across your business, it allows you to successfully plan your marketing actions. Machine learning supporting business analytics measures the impact of your marketing and allows you to support the decision-making process and spend budgets effectively. Track your success and make your next campaign more effective.

Trust between brand and customer is the base of a beneficial relationship. Managing data protection and privacy is crucial. SAP Customer Data Cloud is a powerful solution allowing you to grow your audience through trusted, personalized and transparent data control capabilities provided at every touchpoint. Customer self-service in the field of data and preferences management, secure registration and authentication consistent across all channels, ensure customers feel safe and additional support for social media login also makes it convenient. Secure and grow your business by turning anonymous visitors into loyal customers.

This workshop is designed for decision-makers from business and IT who want to get a first basic overview of fundamental innovations, functions and technology of SAP S/4HANA.

以客户为中心。为您的团队提供工具，帮助他们专注于与客户建立关系和开展销售活动，而不是整天埋头分析数据和更新电子表格。SAP销售云是一个由人工智能驱动的CRM平台，它可帮助您处理日常事务、提供360度的客户视图、高效推进准备工作、促成交易以及加入奖励参与者的环节。我们可为您的销售团队提供一套解决方案，以提升他们的工作速度和效率，提高销售量。

即使是最好的产品也需要有配套服务。企业应当把服务作为客户体验的核心，全程为客户提供无缝支持。SAP服务云助力企业提供24/7全年无休的全渠道直接通信服务，支持混合式自动响应、人工代理、聊天机器人和社区帮助功能。满足期望——组织适当规模的工作人员向各方通报情况，以全面的知识和工具为代理商提供支持。通过构建按需服务网络和众包来提高绩效。

商业正在逐步向网络世界转移。客户在网上的消费越来越高。为您的公司配备一个支持大部分商务流程运作的平台已迫在眉睫。SAP商务云不对市场设限，它支持各种商业市场和产业情景。您不用再为多个难以集成的应用程序所困扰，透过 SAP商务云平台，您即可快速获得大多数开箱即用或仅通过扩展即可使用的功能。做好准备拥抱全面的、高度个性化的、具针对性的即时发布内容。致力于创造全渠道、差异化、个性化的商务体验。

传统营销时代已经过去。如今的客户有更多要求。企业需要实时提供个性化的相关体验，以及了解客户需求。SAP营销云使用数据，而不仅仅是收集数据。SAP营销云可基于全企业的数据提供完整客户档案，帮助您成功策划营销活动。机器学习支持商业分析，可衡量企业的营销影响，支持企业的决策过程及有效管理预算支出。遵循成功经验，就能让下一场营销活动更加有效。

品牌与客户之间的信任是建立有互利关系的基础。数据保护和隐私的管理至关重要。SAP客户数据云是一套强大的解决方案，可让您通过每一接触点提供的可靠透明且个性化的数据控制功能来扩大受众覆盖面。数据和首选项管理、安全注册及身份验证方面的客户自助服务在所有渠道均保持一致，这将给予客户安全感，而针对社交媒体登录提供的额外支持能让登录变得更为便捷。企业可通过将匿名访客转化为忠诚客户维系和拓展公司业务。