{"id":120849,"date":"2025-02-18T16:29:34","date_gmt":"2025-02-18T15:29:34","guid":{"rendered":"https:\/\/westernacher.com\/?p=120849"},"modified":"2025-06-17T10:28:13","modified_gmt":"2025-06-17T08:28:13","slug":"la-gestione-della-supply-chain-trasforma-lesperienza-del-cliente","status":"publish","type":"post","link":"https:\/\/westernacher.com\/it\/la-gestione-della-supply-chain-trasforma-lesperienza-del-cliente\/","title":{"rendered":"La gestione della Supply Chain trasforma l&#8217;esperienza del cliente."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"120849\" class=\"elementor elementor-120849 elementor-119802\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04edd47 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"04edd47\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;700c71b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-408694b\" data-id=\"408694b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04bc5d1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"04bc5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Articolo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43523cd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"43523cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La gestione della Supply Chain trasforma l'esperienza del cliente.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-171d56ff elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"171d56ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c2a766c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19660ce9\" data-id=\"19660ce9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f3a0ecf elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f3a0ecf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0cfc642&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-421a4949\" data-id=\"421a4949\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c80f4c0 elementor-absolute animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5c80f4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon.png\" class=\"attachment-full size-full wp-image-150184\" alt=\"Westernacher favicon\" srcset=\"https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon.png 500w, https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon-230x230.png 230w, https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon-400x400.png 400w, https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon-150x150.png 150w, https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon-300x300.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-789fb327\" data-id=\"789fb327\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ad0291 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8ad0291\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;22501f5&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9d55ce\" data-id=\"d9d55ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b29da3 elementor-widget elementor-widget-spacer\" data-id=\"39b29da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c547352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c547352\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6424850\" data-id=\"6424850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba09e4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ba09e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Condividi questo articolo<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671b2f8 elementor-share-buttons--view-icon elementor-share-buttons--skin-boxed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-global elementor-global-61336 elementor-widget-share-buttons\" data-id=\"671b2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4181e5e\" data-id=\"4181e5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fd5f833\" data-id=\"fd5f833\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c660d31 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c660d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seguici su Linkedin<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b9f01 elementor-widget elementor-widget-html\" data-id=\"a7b9f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> lang: en_US<\/script>\r\n<script type=\"IN\/FollowCompany\" data-id=\"61389\" data-counter=\"bottom\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-795da9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"795da9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;395bf9c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62dd38a4\" data-id=\"62dd38a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-371e221f elementor-widget elementor-widget-spacer\" data-id=\"371e221f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757001f9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"757001f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nell&#8217;ambiente aziendale frenetico di oggi, l&#8217;esperienza del cliente non \u00e8 solo un optional, ma un fattore decisivo per il successo. Sapevi che le esperienze negative dei clienti costano alle aziende la sbalorditiva cifra di 3,7 trilioni di dollari all&#8217;anno? Poich\u00e9 la fidelizzazione dei clienti \u00e8 fino a 25 volte pi\u00f9 economica dell&#8217;acquisizione di nuovi clienti, offrire esperienze eccezionali non \u00e8 pi\u00f9 un optional, ma \u00e8 essenziale. Uno dei modi pi\u00f9 efficaci per migliorare la soddisfazione del cliente \u00e8 la digitalizzazione della gestione della Supply Chain. In questo blog, esploreremo come l&#8217;esperienza di Westernacher in SAP Transportation Management (SAP TM) pu\u00f2 aiutare le aziende a superare le sfide della Supply Chain e offrire un&#8217;esperienza cliente superiore.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb33b6 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"feb33b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Il problema:<\/strong> perch\u00e9 la gestione della Supply Chain \u00e8 importante per l&#8217;esperienza del cliente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722fbe2 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"722fbe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le aspettative dei clienti non sono mai state cos\u00ec alte, soprattutto per quanto riguarda i servizi di consegna. Una consegna non soddisfacente pu\u00f2 portare a perdite di vendite, danni alla reputazione e una minore fidelizzazione dei clienti. Secondo un sondaggio di Qualtrics, il 61% dei consumatori ha ridotto la spesa per un marchio dopo un&#8217;esperienza di consegna negativa. Inoltre, l&#8217;83% dei clienti considera la conoscenza dei tempi di consegna del proprio pacco come il servizio pi\u00f9 importante che un marchio online pu\u00f2 fornire (fonte: GSM Tasks).<\/p>\n<p>Le sfide sono chiare: le aziende devono trovare un equilibrio tra velocit\u00e0, costi e flessibilit\u00e0, mantenendo al contempo visibilit\u00e0 ed efficienza lungo le loro Supply Chain. Senza gli strumenti giusti, le aziende faticano a soddisfare queste esigenze, il che porta a inefficienze, costi pi\u00f9 elevati e clienti insoddisfatti.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5893ee6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5893ee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"supply_chain_sap_tm\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE5ODcyLCJ1cmwiOiJodHRwczpcL1wvd2VzdGVybmFjaGVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDJcL3N1cHBseV9jaGFpbl9zYXBfdG0ucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"578\" height=\"369\" src=\"https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm.png\" class=\"attachment-large size-large wp-image-119872\" alt=\"Supply Chain Management transforms customer experience.\" srcset=\"https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm.png 578w, https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm-300x192.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb5d19 elementor-widget elementor-widget-spacer\" data-id=\"8eb5d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20a8ff animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a20a8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La soluzione<\/strong>: ottimizzazione della Supply Chain attraverso la trasformazione digitale.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7a2d2 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b7a2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La chiave per superare le sfide della Supply Chain \u00e8 intraprendere un percorso di trasformazione con tecnologie che danno priorit\u00e0 a visibilit\u00e0, flessibilit\u00e0 ed efficienza. Tali soluzioni non solo ottimizzano le operazioni della Supply Chain, ma soddisfano anche le esigenze in continua evoluzione dei clienti di oggi. In qualit\u00e0 di leader del settore nella digitalizzazione della Supply Chain, SAP offre potenti soluzioni come SAP Transportation Management (SAP TM) per affrontare le sfide e consentire alle aziende di ottimizzare le loro Supply Chain, fornendo:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c83963 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c83963\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Visibilit\u00e0<\/strong>: il monitoraggio in tempo reale consente ai clienti di seguire i propri ordini dall&#8217;inizio alla fine, riducendo l&#8217;ansia e migliorando la fiducia. Per le aziende, ci\u00f2 significa un migliore controllo operativo e la capacit\u00e0 di affrontare rapidamente le questioni. Infatti, l&#8217;88% dei clienti ritiene che il monitoraggio delle spedizioni in tempo reale sia essenziale per un&#8217;esperienza cliente soddisfacente (Fonte: MIT Sloan).<\/li>\n<\/ul>\n<ul>\n<li><strong>Flessibilit\u00e0<\/strong>: SAP TM consente alle aziende di offrire opzioni di consegna personalizzate, come tempi di consegna flessibili e prezzi dinamici, per soddisfare le diverse preferenze dei clienti. Questa flessibilit\u00e0 \u00e8 fondamentale nel mercato attuale, dove il 38% dei clienti d\u00e0 la priorit\u00e0 a costi di spedizione ragionevoli e il 46% \u00e8 disposto ad aspettare pi\u00f9 a lungo per tariffe pi\u00f9 convenienti (fonte: Digital Commerce 360).<\/li>\n<\/ul>\n<ul>\n<li><strong>Efficienza<\/strong>:\u00a0ottimizzando la pianificazione dei trasporti, l&#8217;esecuzione delle spedizioni e la liquidazione dei costi, SAP TM aiuta le aziende a ridurre le inefficienze operative e i costi. Le aziende che utilizzano SAP TM hanno registrato risparmi sulle spedizioni fino al 20% e una riduzione del 95% degli errori di fatturazione (fonte: Gartner).<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fefef3 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3fefef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>I vantaggi: <\/strong>risultati tangibili per la tua azienda<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b84cbb animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7b84cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementare SAP TM non significa solo risolvere problemi, ma anche sbloccare nuove opportunit\u00e0. Le aziende che digitalizzano le loro Supply Chain con SAP TM possono aspettarsi:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3af782 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e3af782\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Una maggiore soddisfazione dei clienti<\/strong>: il monitoraggio in tempo reale e le opzioni di consegna flessibili rendono i clienti pi\u00f9 soddisfatti e aumentano i tassi di fidelizzazione.<\/li>\n<\/ul>\n<ul>\n<li><strong>Un risparmio sui costi<\/strong>:\u00a0itinerari ottimizzati e costi di trasporto ridotti hanno un impatto diretto sui profitti. Ad esempio, uno dei clienti di Westernacher ha ottenuto un aumento del 40% dell&#8217;efficienza di prelievo e una riduzione del 12-15% dei costi di trasporto dopo l&#8217;implementazione di SAP TM.<\/li>\n<\/ul>\n<ul>\n<li><strong>Un vantaggio competitivo maggiore<\/strong>: una Supply Chain efficiente e fluida consente alle aziende di rispondere rapidamente ai cambiamenti del mercato e alle richieste dei clienti. Le aziende che utilizzano SAP TM possono gestire sistematicamente oltre 2.500 percorsi e standardizzare oltre 100 modelli di addebito, garantendo un funzionamento regolare.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ca41a animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c8ca41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Inizia oggi stesso la tua trasformazione digitale!<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c52dd animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f9c52dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il futuro della gestione della Supply Chain \u00e8 digitale e il momento di agire \u00e8 adesso. Collaborando con Westernacher, potrai sfruttare la nostra profonda esperienza nelle soluzioni SAP per trasformare la tua Supply Chain e migliorare la esperienza cliente. Che tu stia cercando di migliorare la visibilit\u00e0, la flessibilit\u00e0 o l&#8217;efficienza, il nostro team \u00e8 qui per guidarti in ogni fase del processo. Per approfondimenti sulla digitalizzazione della Supply Chain, consulta il nostro white paper completo all&#8217;indirizzo <a href=\"https:\/\/westernacher.com\/supply-chain-management\/\">https:\/\/westernacher.com\/supply-chain-management\/<\/a>.<\/p>\n<p>Pronto a fare il passo successivo? Contattaci oggi stesso per fissare un appuntamento o richiedere una demo di SAP TM. Lavoriamo insieme per costruire una Supply Chain che non solo soddisfi, ma superi le aspettative dei clienti!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4eea50 elementor-widget elementor-widget-spacer\" data-id=\"f4eea50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Articolo La gestione della Supply Chain trasforma l&#8217;esperienza del cliente. Condividi questo articolo Seguici su Linkedin Nell&#8217;ambiente aziendale frenetico di oggi, l&#8217;esperienza del cliente non \u00e8 solo un optional, ma un fattore decisivo per il successo. Sapevi che le esperienze negative dei clienti costano alle aziende la sbalorditiva cifra di 3,7 trilioni di dollari all&#8217;anno? [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":119882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[896],"tags":[891],"posts-categories":[720],"class_list":["post-120849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trasporti","tag-la-gestione-della-supply-chain","posts-categories-article-it"],"acf":[],"_links":{"self":[{"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/posts\/120849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/comments?post=120849"}],"version-history":[{"count":0,"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/posts\/120849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/media\/119882"}],"wp:attachment":[{"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/media?parent=120849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/categories?post=120849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/tags?post=120849"},{"taxonomy":"posts-categories","embeddable":true,"href":"https:\/\/westernacher.com\/it\/wp-json\/wp\/v2\/posts-categories?post=120849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}