{"id":120845,"date":"2025-02-18T16:12:00","date_gmt":"2025-02-18T15:12:00","guid":{"rendered":"https:\/\/westernacher.com\/?p=120845"},"modified":"2025-06-17T10:07:52","modified_gmt":"2025-06-17T08:07:52","slug":"la-gestion-de-la-supply-chain-transforme-lexperience-client","status":"publish","type":"post","link":"https:\/\/westernacher.com\/fr\/la-gestion-de-la-supply-chain-transforme-lexperience-client\/","title":{"rendered":"La gestion de la Supply Chain transforme l&#8217;exp\u00e9rience client."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"120845\" class=\"elementor elementor-120845 elementor-119802\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04edd47 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"04edd47\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;700c71b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-408694b\" data-id=\"408694b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04bc5d1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"04bc5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43523cd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"43523cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La gestion de la Supply Chain transforme l'exp\u00e9rience client.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-171d56ff elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"171d56ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c2a766c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19660ce9\" data-id=\"19660ce9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f3a0ecf elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f3a0ecf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0cfc642&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-421a4949\" data-id=\"421a4949\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c80f4c0 elementor-absolute animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5c80f4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon.png\" class=\"attachment-full size-full wp-image-92466\" alt=\"favicon de Westernacher\" srcset=\"https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon.png 500w, https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon-150x150.png 150w, https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon-300x300.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-789fb327\" data-id=\"789fb327\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ad0291 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8ad0291\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;22501f5&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9d55ce\" data-id=\"d9d55ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b29da3 elementor-widget elementor-widget-spacer\" data-id=\"39b29da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c547352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c547352\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6424850\" data-id=\"6424850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba09e4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ba09e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPartager cet article\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671b2f8 elementor-share-buttons--view-icon elementor-share-buttons--skin-boxed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-global elementor-global-61336 elementor-widget-share-buttons\" data-id=\"671b2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4181e5e\" data-id=\"4181e5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fd5f833\" data-id=\"fd5f833\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c660d31 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c660d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNous suivre sur Linkedin\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b9f01 elementor-widget elementor-widget-html\" data-id=\"a7b9f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> lang: en_US<\/script>\r\n<script type=\"IN\/FollowCompany\" data-id=\"61389\" data-counter=\"bottom\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-795da9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"795da9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;395bf9c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62dd38a4\" data-id=\"62dd38a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-371e221f elementor-widget elementor-widget-spacer\" data-id=\"371e221f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757001f9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"757001f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dans l&#8217;environnement commercial actuel en constante \u00e9volution, l&#8217;exp\u00e9rience client n&#8217;est pas seulement un atout, c&#8217;est un facteur de r\u00e9ussite d\u00e9cisif. Saviez-vous que les mauvaises exp\u00e9riences client co\u00fbtent aux entreprises la somme astronomique de 3 700 milliards de dollars par an ? La fid\u00e9lisation des clients \u00e9tant jusqu&#8217;\u00e0 25 fois moins ch\u00e8re que l&#8217;acquisition de nouveaux clients, offrir des exp\u00e9riences exceptionnelles n&#8217;est plus facultatif, c&#8217;est essentiel. L&#8217;un des moyens les plus efficaces d&#8217;am\u00e9liorer la satisfaction des clients est de digitaliser la gestion de la Supply Chain. Dans ce blog, nous allons explorer comment l&#8217;expertise de Westernacher en mati\u00e8re de SAP Transportation Management (SAP TM) peut aider les entreprises \u00e0 surmonter les d\u00e9fis de la Supply Chain et \u00e0 offrir une exp\u00e9rience client optimale.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb33b6 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"feb33b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le probl\u00e8me<\/strong> : Pourquoi la gestion de la Supply Chain est importante pour l&#8217;exp\u00e9rience client.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722fbe2 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"722fbe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les attentes des clients n&#8217;ont jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9es, en particulier en ce qui concerne les services de livraison. Une mauvaise exp\u00e9rience de livraison peut entra\u00eener une perte de ventes, une atteinte \u00e0 la r\u00e9putation et une diminution de la fid\u00e9lit\u00e9 des clients. Selon une enqu\u00eate de Qualtrics, 61 % des consommateurs ont r\u00e9duit leurs d\u00e9penses aupr\u00e8s d&#8217;une marque apr\u00e8s une exp\u00e9rience de livraison n\u00e9gative. En outre, 83 % des clients consid\u00e8rent que conna\u00eetre le d\u00e9lai de livraison de leur colis est le service le plus important qu&#8217;une marque en ligne puisse fournir (Source : GSM Tasks).<\/p>\n<p>Les d\u00e9fis sont clairs : les entreprises doivent trouver un \u00e9quilibre entre rapidit\u00e9, co\u00fbt et flexibilit\u00e9, tout en maintenant la visibilit\u00e9 et l&#8217;efficacit\u00e9 de leurs Supply Chains. Sans les bons outils, les entreprises ont du mal \u00e0 r\u00e9pondre \u00e0 ces exigences, ce qui entra\u00eene des inefficacit\u00e9s, des co\u00fbts plus \u00e9lev\u00e9s et des clients insatisfaits.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5893ee6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5893ee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"supply_chain_sap_tm\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE5ODcwLCJ1cmwiOiJodHRwczpcL1wvd2VzdGVybmFjaGVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDJcL3N1cHBseV9jaGFpbl9zYXBfdG0ucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"578\" height=\"369\" src=\"https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm.png\" class=\"attachment-large size-large wp-image-119870\" alt=\"Supply Chain Management transforms customer experience.\" srcset=\"https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm.png 578w, https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm-300x192.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb5d19 elementor-widget elementor-widget-spacer\" data-id=\"8eb5d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20a8ff animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a20a8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La solution : <\/strong>l&#8217;optimisation de la Supply Chain gr\u00e2ce \u00e0 la transformation digitale.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7a2d2 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b7a2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La cl\u00e9 pour surmonter les d\u00e9fis de la Supply Chain est d&#8217;entamer un processus de transformation avec des technologies qui privil\u00e9gient la visibilit\u00e9, la flexibilit\u00e9 et l&#8217;efficacit\u00e9. De telles solutions permettent non seulement d&#8217;optimiser les op\u00e9rations de la Supply Chain, mais aussi de r\u00e9pondre aux besoins en constante \u00e9volution des clients d&#8217;aujourd&#8217;hui. En tant que leader du secteur de la digitalisation de la Supply Chain, SAP propose des solutions puissantes telles que SAP Transportation Management (SAP TM) pour relever les d\u00e9fis et permettre aux entreprises d&#8217;optimiser leurs Supply Chains en fournissant :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c83963 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c83963\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Visibilit\u00e9 <\/strong>: le suivi en temps r\u00e9el permet aux clients de surveiller leurs commandes du d\u00e9but \u00e0 la fin, ce qui r\u00e9duit l&#8217;anxi\u00e9t\u00e9 et renforce la confiance. Pour les entreprises, cela se traduit par un meilleur contr\u00f4le op\u00e9rationnel et la capacit\u00e9 \u00e0 r\u00e9soudre rapidement les probl\u00e8mes. En effet, 88 % des clients consid\u00e8rent que le suivi des exp\u00e9ditions en temps r\u00e9el est essentiel pour une exp\u00e9rience client satisfaisante (Source : MIT Sloan).<\/li>\n<\/ul>\n<ul>\n<li><strong>Flexibilit\u00e9 <\/strong>: SAP TM permet aux entreprises de proposer des options de livraison personnalis\u00e9es, telles que des d\u00e9lais de livraison flexibles et une tarification dynamique, afin de r\u00e9pondre aux diverses pr\u00e9f\u00e9rences des clients. Cette flexibilit\u00e9 est cruciale sur le march\u00e9 actuel, o\u00f9 38 % des clients accordent la priorit\u00e9 \u00e0 des frais d&#8217;exp\u00e9dition raisonnables et 46 % sont pr\u00eats \u00e0 attendre plus longtemps pour b\u00e9n\u00e9ficier de tarifs plus avantageux (Source : Digital Commerce 360).<\/li>\n<\/ul>\n<ul>\n<li><strong>Efficacit\u00e9 <\/strong>: en rationalisant la planification du transport, l&#8217;ex\u00e9cution du fret et le r\u00e8glement des co\u00fbts, SAP TM aide les entreprises \u00e0 r\u00e9duire les inefficacit\u00e9s op\u00e9rationnelles et \u00e0 diminuer les co\u00fbts. Les entreprises qui utilisent SAP TM ont d\u00e9clar\u00e9 avoir r\u00e9alis\u00e9 jusqu&#8217;\u00e0 20 % d&#8217;\u00e9conomies sur le fret et une r\u00e9duction de 95 % des erreurs de facturation (source : Gartner).<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fefef3 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3fefef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Les avantages : <\/strong>Des r\u00e9sultats tangibles pour votre entreprise<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b84cbb animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7b84cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;impl\u00e9mentation de SAP TM ne se limite pas \u00e0 r\u00e9soudre des probl\u00e8mes, elle permet \u00e9galement de cr\u00e9er de nouvelles opportunit\u00e9s. Les entreprises qui digitalisent leurs Supply Chains avec SAP TM peuvent s&#8217;attendre \u00e0 :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3af782 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e3af782\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Une meilleure satisfaction client<\/strong> : le suivi en temps r\u00e9el et les options de livraison flexibles permettent de satisfaire davantage les clients et d&#8217;augmenter les taux de fid\u00e9lisation.<\/li>\n<\/ul>\n<ul>\n<li><strong>Des \u00e9conomies <\/strong>: l&#8217;optimisation des itin\u00e9raires et la r\u00e9duction des co\u00fbts de fret ont un impact direct sur les r\u00e9sultats. Par exemple, l&#8217;un des clients de Westernacher a augment\u00e9 de 40 % l&#8217;efficacit\u00e9 de ses pr\u00e9l\u00e8vements et r\u00e9duit de 12 \u00e0 15 % ses co\u00fbts de fret apr\u00e8s avoir impl\u00e9ment\u00e9 SAP TM.<\/li>\n<\/ul>\n<ul>\n<li><strong>Un avantage concurrentiel renforc\u00e9<\/strong> : une Supply Chain fluide et efficace permet aux entreprises de r\u00e9pondre rapidement aux \u00e9volutions du march\u00e9 et aux demandes des clients. Les entreprises utilisant SAP TM peuvent g\u00e9rer plus de 2 500 itin\u00e9raires de mani\u00e8re syst\u00e9matique et standardiser plus de 100 mod\u00e8les de frais, garantissant ainsi le bon d\u00e9roulement des op\u00e9rations.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ca41a animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c8ca41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Commencez votre transformation digitale d\u00e8s aujourd&#8217;hui !<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c52dd animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f9c52dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;avenir de la gestion de la Supply Chain est digital, et il est temps d&#8217;agir. En vous associant \u00e0 Westernacher, vous pouvez tirer parti de notre expertise approfondie des solutions SAP pour transformer votre Supply Chain et am\u00e9liorer votre exp\u00e9rience client. Que vous cherchiez \u00e0 am\u00e9liorer la visibilit\u00e9, la flexibilit\u00e9 ou l&#8217;efficacit\u00e9, notre \u00e9quipe est l\u00e0 pour vous guider \u00e0 chaque \u00e9tape. Pour en savoir plus sur la digitalisation de la Supply Chain, consultez notre Livre blanc complet sur <a href=\"https:\/\/westernacher.com\/supply-chain-management\/\">https:\/\/westernacher.com\/supply-chain-management\/<\/a>.<\/p>\n<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;\u00e9tape suivante ? Contactez-nous d\u00e8s aujourd&#8217;hui pour planifier une consultation ou demander une d\u00e9monstration de SAP TM. Travaillons ensemble pour construire une Supply Chain qui non seulement r\u00e9pond aux attentes des clients, mais les d\u00e9passe !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4eea50 elementor-widget elementor-widget-spacer\" data-id=\"f4eea50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Article La gestion de la Supply Chain transforme l&#8217;exp\u00e9rience client. Partager cet article Nous suivre sur Linkedin Dans l&#8217;environnement commercial actuel en constante \u00e9volution, l&#8217;exp\u00e9rience client n&#8217;est pas seulement un atout, c&#8217;est un facteur de r\u00e9ussite d\u00e9cisif. Saviez-vous que les mauvaises exp\u00e9riences client co\u00fbtent aux entreprises la somme astronomique de 3 700 milliards de dollars [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":119880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[600],"tags":[889],"posts-categories":[596],"class_list":["post-120845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transportion-fr","tag-la-gestion-de-la-supply-chain","posts-categories-article-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/posts\/120845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/comments?post=120845"}],"version-history":[{"count":0,"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/posts\/120845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/media\/119880"}],"wp:attachment":[{"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/media?parent=120845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/categories?post=120845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/tags?post=120845"},{"taxonomy":"posts-categories","embeddable":true,"href":"https:\/\/westernacher.com\/fr\/wp-json\/wp\/v2\/posts-categories?post=120845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}