{"id":120847,"date":"2025-02-18T16:22:44","date_gmt":"2025-02-18T15:22:44","guid":{"rendered":"https:\/\/westernacher.com\/?p=120847"},"modified":"2025-02-18T16:37:50","modified_gmt":"2025-02-18T15:37:50","slug":"la-gestion-de-la-cadena-de-suministro-transforma-la-experiencia-del-cliente","status":"publish","type":"post","link":"https:\/\/westernacher.com\/es\/la-gestion-de-la-cadena-de-suministro-transforma-la-experiencia-del-cliente\/","title":{"rendered":"La gesti\u00f3n de la cadena de suministro transforma la experiencia del cliente."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"120847\" class=\"elementor elementor-120847 elementor-119802\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04edd47 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"04edd47\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;700c71b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-408694b\" data-id=\"408694b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04bc5d1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"04bc5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Art\u00edculo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43523cd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"43523cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La gesti\u00f3n de la cadena de suministro transforma la experiencia del cliente.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-171d56ff elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"171d56ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c2a766c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19660ce9\" data-id=\"19660ce9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f3a0ecf elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f3a0ecf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0cfc642&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-421a4949\" data-id=\"421a4949\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c80f4c0 elementor-absolute animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5c80f4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon.png\" class=\"attachment-full size-full wp-image-19269\" alt=\"Favicon de Westernacher\" srcset=\"https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon.png 500w, https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon-150x150.png 150w, https:\/\/westernacher.com\/wp-content\/uploads\/2019\/06\/favicon-300x300.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-789fb327\" data-id=\"789fb327\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ad0291 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8ad0291\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;22501f5&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9d55ce\" data-id=\"d9d55ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b29da3 elementor-widget elementor-widget-spacer\" data-id=\"39b29da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c547352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c547352\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6424850\" data-id=\"6424850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba09e4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ba09e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compartir este art\u00edculo<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671b2f8 elementor-share-buttons--view-icon elementor-share-buttons--skin-boxed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-global elementor-global-61336 elementor-widget-share-buttons\" data-id=\"671b2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4181e5e\" data-id=\"4181e5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fd5f833\" data-id=\"fd5f833\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c660d31 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c660d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00edguenos en Linkedin<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b9f01 elementor-widget elementor-widget-html\" data-id=\"a7b9f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> lang: en_US<\/script>\r\n<script type=\"IN\/FollowCompany\" data-id=\"61389\" data-counter=\"bottom\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-795da9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"795da9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;395bf9c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62dd38a4\" data-id=\"62dd38a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-371e221f elementor-widget elementor-widget-spacer\" data-id=\"371e221f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757001f9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"757001f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En el vertiginoso entorno empresarial actual, la experiencia del cliente no es solo algo deseable, sino que es un factor decisivo para el \u00e9xito. \u00bfSab\u00eda que las malas experiencias de los clientes cuestan a las empresas la asombrosa cifra de 3,7 billones de d\u00f3lares anuales? Dado que la retenci\u00f3n de clientes es hasta 25 veces m\u00e1s barata que la adquisici\u00f3n de nuevos clientes, ofrecer experiencias excepcionales ya no es opcional, sino esencial. Una de las formas m\u00e1s impactantes de mejorar la satisfacci\u00f3n del cliente es mediante la digitalizaci\u00f3n de la gesti\u00f3n de la cadena de suministro. En este blog, exploraremos c\u00f3mo la experiencia de Westernacher en SAP Transportation Management (SAP TM) puede ayudar a las empresas a superar los desaf\u00edos de la cadena de suministro y ofrecer experiencias de cliente de calidad superior.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb33b6 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"feb33b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>El problema<\/strong>: por qu\u00e9 la gesti\u00f3n de la cadena de suministro es importante para la experiencia del cliente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722fbe2 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"722fbe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las expectativas de los clientes nunca han sido tan altas, especialmente en lo que respecta a los servicios de entrega. Una mala experiencia de entrega puede provocar p\u00e9rdidas de ventas, da\u00f1os a la reputaci\u00f3n y una disminuci\u00f3n de la fidelidad de los clientes. Seg\u00fan una encuesta de Qualtrics, el 61 % de los consumidores ha reducido el gasto en una marca despu\u00e9s de una experiencia de entrega negativa. Adem\u00e1s, el 83 % de los clientes considera que conocer el tiempo de entrega de su paquete es el servicio m\u00e1s importante que puede ofrecer una marca en l\u00ednea (Fuente: GSM Tasks).<\/p>\n<p>Los retos son claros: las empresas deben equilibrar la velocidad, el coste y la flexibilidad, manteniendo al mismo tiempo la visibilidad y la eficiencia en sus cadenas de suministro. Sin las herramientas adecuadas, las empresas tienen dificultades para satisfacer estas demandas, lo que conduce a ineficiencias, mayores costes y clientes insatisfechos.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5893ee6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5893ee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"supply_chain_sap_tm\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE5ODc0LCJ1cmwiOiJodHRwczpcL1wvd2VzdGVybmFjaGVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDJcL3N1cHBseV9jaGFpbl9zYXBfdG0ucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"578\" height=\"369\" src=\"https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm.png\" class=\"attachment-large size-large wp-image-119874\" alt=\"Supply Chain Management transforms customer experience.\" srcset=\"https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm.png 578w, https:\/\/westernacher.com\/wp-content\/uploads\/2025\/02\/supply_chain_sap_tm-300x192.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb5d19 elementor-widget elementor-widget-spacer\" data-id=\"8eb5d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20a8ff animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a20a8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La soluci\u00f3n<\/strong>: optimizaci\u00f3n de la cadena de suministro a trav\u00e9s de la transformaci\u00f3n digital.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7a2d2 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b7a2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La clave para superar los retos de la cadena de suministro es emprender un viaje de transformaci\u00f3n con tecnolog\u00edas que prioricen la visibilidad, la flexibilidad y la eficiencia. Estas soluciones no solo optimizan las operaciones de la cadena de suministro, sino que tambi\u00e9n satisfacen las necesidades cambiantes de los clientes actuales. Como l\u00edder del sector en digitalizaci\u00f3n de la cadena de suministro, SAP ofrece potentes soluciones como SAP Transportation Management (SAP TM) para hacer frente a los retos y permitir a las empresas optimizar sus cadenas de suministro, proporcionando:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c83963 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c83963\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Visibilidad<\/strong>: el seguimiento en tiempo real permite a los clientes controlar sus pedidos de principio a fin, lo que reduce la ansiedad y mejora la confianza. Para las empresas, esto significa un mejor control operativo y la capacidad de resolver r\u00e1pidamente los problemas. De hecho, el 88 % de los clientes considera que el seguimiento de los env\u00edos en tiempo real es esencial para una experiencia de cliente satisfactoria (Fuente: MIT Sloan).<\/li>\n<\/ul>\n<ul>\n<li><strong>Flexibilidad<\/strong>: SAP TM permite a las empresas ofrecer opciones de entrega personalizadas, como plazos de entrega flexibles y precios din\u00e1micos, para satisfacer las diversas preferencias de los clientes. Esta flexibilidad es crucial en el mercado actual, donde el 38 % de los clientes priorizan los costes de env\u00edo razonables y el 46 % est\u00e1n dispuestos a esperar m\u00e1s tiempo para obtener tarifas m\u00e1s baratas (Fuente: Digital Commerce 360).<\/li>\n<\/ul>\n<ul>\n<li><strong>Eficiencia<\/strong>: al optimizar la planificaci\u00f3n del transporte, la ejecuci\u00f3n del flete y la liquidaci\u00f3n de costes, SAP TM ayuda a las empresas a reducir las ineficiencias operativas y los costes. Las empresas que utilizan SAP TM han informado de ahorros en el transporte de hasta un 20 % y una reducci\u00f3n del 95 % en los errores de facturaci\u00f3n (Fuente: Gartner).<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fefef3 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3fefef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Las ventajas: <\/strong>resultados tangibles para su negocio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b84cbb animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7b84cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La implementaci\u00f3n de SAP TM no consiste solo en resolver problemas, sino en desbloquear nuevas oportunidades. Las empresas que digitalizan sus cadenas de suministro con SAP TM pueden esperar:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3af782 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e3af782\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Una mayor satisfacci\u00f3n del cliente<\/strong>: el seguimiento en tiempo real y las opciones de entrega flexibles hacen que los clientes est\u00e9n m\u00e1s satisfechos y aumentan las tasas de fidelizaci\u00f3n.<\/li>\n<\/ul>\n<ul>\n<li><strong>Un ahorro de costes<\/strong>: las rutas optimizadas y la reducci\u00f3n de los costes de transporte repercuten directamente en los resultados. Por ejemplo, uno de los clientes de Westernacher logr\u00f3 un aumento del 40 % en la eficiencia de la recogida y una reducci\u00f3n del 12-15 % en los costes de transporte tras implementar SAP TM.<\/li>\n<\/ul>\n<ul>\n<li><strong>Una ventaja competitiva mejorada<\/strong>: una cadena de suministro eficiente y sin fisuras permite a las empresas responder r\u00e1pidamente a los cambios del mercado y a las demandas de los clientes. Las empresas que utilizan SAP TM pueden gestionar m\u00e1s de 2500 rutas de forma sistem\u00e1tica y estandarizar m\u00e1s de 100 modelos de cargos, lo que garantiza un funcionamiento fluido.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ca41a animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c8ca41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a1Inicie su transformaci\u00f3n digital hoy mismo!<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c52dd animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f9c52dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El futuro de la gesti\u00f3n de la cadena de suministro es digital, y el momento de actuar es ahora. Al asociarse con Westernacher, puede aprovechar nuestra amplia experiencia en soluciones SAP para transformar su cadena de suministro y mejorar la experiencia de sus clientes. Tanto si busca mejorar la visibilidad, la flexibilidad o la eficiencia, nuestro equipo est\u00e1 aqu\u00ed para guiarle en cada paso del camino. Para obtener informaci\u00f3n m\u00e1s detallada sobre la digitalizaci\u00f3n de la cadena de suministro, explore nuestro informe t\u00e9cnico completo en <a href=\"https:\/\/westernacher.com\/supply-chain-management\/\">https:\/\/westernacher.com\/supply-chain-management\/<\/a>.<\/p>\n<p>\u00bfListo para dar el siguiente paso? P\u00f3ngase en contacto con nosotros hoy mismo para programar una consulta o solicitar una demostraci\u00f3n de SAP TM. \u00a1Trabajemos juntos para construir una cadena de suministro que no solo cumpla, sino que supere las expectativas de los clientes!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4eea50 elementor-widget elementor-widget-spacer\" data-id=\"f4eea50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Art\u00edculo La gesti\u00f3n de la cadena de suministro transforma la experiencia del cliente. Compartir este art\u00edculo S\u00edguenos en Linkedin En el vertiginoso entorno empresarial actual, la experiencia del cliente no es solo algo deseable, sino que es un factor decisivo para el \u00e9xito. \u00bfSab\u00eda que las malas experiencias de los clientes cuestan a las empresas [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":119884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[538],"tags":[890],"posts-categories":[498],"class_list":["post-120847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planificacion","tag-la-gestion-de-la-cadena-de-suministro","posts-categories-articulos"],"acf":[],"_links":{"self":[{"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/posts\/120847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/comments?post=120847"}],"version-history":[{"count":0,"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/posts\/120847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/media\/119884"}],"wp:attachment":[{"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/media?parent=120847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/categories?post=120847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/tags?post=120847"},{"taxonomy":"posts-categories","embeddable":true,"href":"https:\/\/westernacher.com\/es\/wp-json\/wp\/v2\/posts-categories?post=120847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}